Briefs & production
Getting a client campaign from an approved brief to a proof-ready asset: what the brief has to answer, who at the agency owns each stage, and how production stays visible.
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How do you track every asset in a marketing campaign?
A campaign is not one task. It is a set of assets in different states at the same time. What to track per asset, and what the campaign state has to answer.
August 10, 2026
Do You Need Campaign Software With Asana?
Asana and Monday track tasks. Campaign production runs on versions, owners and dependencies, and client feedback is a separate job again. Where the lines sit.
July 29, 2026
How do you manage a campaign from brief to sign-off?
Task lists track work. Automation platforms track sends. Neither models the space between a client brief and the platform that sends the campaign. What does.
March 31, 2026
What is the difference between campaign production software and an ESP?
One coordinates the work that makes a campaign ready. The other executes it. What belongs on each side of that line, and what breaks when a team only has one.
November 18, 2025
How do you manage multichannel campaign production?
Most agencies manage campaign production the same way they did ten years ago: email threads, spreadsheets, and Slack messages. Here's a better way.
October 28, 2025
How do you write an email campaign brief?
A good campaign brief answers what you're sending, to whom, why, with which assets, and who approves it. The eight fields, with examples and a template.
September 16, 2025Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.