The LaunchSign blog
Campaign production, written down.
Journey design, production, multichannel QA and client approval, for the teams and agencies who have to get a multichannel campaign approved before anyone can send it.
Every other Tuesday
One post, no digest, no product news you didn't ask for.
How do you track every asset in a marketing campaign?
A campaign is not one task. It is a set of assets in different states at the same time. What to track per asset, and what the campaign state has to answer.
More from the blog
Newest first
How do you know which campaign version was approved?
An approval that does not name a version is not a sign-off. How to keep every comment, revision and decision attached to the version it actually describes.
August 10, 2026
How do you centralize campaign feedback from email, Slack and other tools?
Comments in Slack, decisions in email, markup on a PDF nobody has opened since Tuesday. How to keep feedback, versions and sign-off in one place.
August 10, 2026
How many emails should a welcome series have, and what goes in each?
A welcome series usually needs three to five emails. The right number comes from counting the jobs it has to do: deliver the promise, set expectations, establish the brand, collect a preference, and make the first conversion easy.
August 9, 2026
Which automated campaigns should an ecommerce brand actually run?
There are nine automated flows worth running, and the order you build them in matters more than the list. What caps how many you ship isn't your ESP — it's how much review your team can absorb.
August 8, 2026
What belongs in a campaign approval audit trail?
Who approved which version, when, and on what basis. The six fields a campaign approval audit trail must contain, and the four habits that quietly break it.
August 3, 2026
What is campaign-level approval (and why asset-level isn't enough)?
One sign-off on the whole campaign: journey, timing and every asset, after each one is already approved. What asset-level review misses, and when it is enough.
August 3, 2026
Why does your email look broken in dark mode?
Dark mode email failures cluster into 7 patterns: vanishing logos, rewritten brand colors, dead buttons, image halos. What causes each and how to fix it.
July 30, 2026
Do You Need Campaign Software With Asana?
Asana and Monday track tasks. Campaign production runs on versions, visual proofing, and client sign-off. Where the line sits, and when you need both.
July 29, 2026
How do you set email personalization fallbacks?
Give every merge field a template-level fallback, then test with rows that fake missing data. Syntax for SFMC, HubSpot, Braze, Klaviyo and Mailchimp.
July 29, 2026
How do you cut campaign review rounds from 4 to 1?
Review rounds multiply when feedback is sequential, anonymous, and split across channels. Here is how to consolidate four rounds into one.
July 29, 2026
Which Email Clients Should You Actually Test?
Testing 90 email clients is procrastination. How to build a render matrix from your own open data, which clients earn a permanent slot, and what to skip.
July 8, 2026
How do you set a client approval SLA?
Silence is not sign-off. Define approvers, response windows, escalation, and what counts as approval, in writing, before production starts.
June 16, 2026
How do you manage legal, brand and marketing approvals?
Legal approved v4, brand changed v5, the director signed v6. How to give each role a defined decision, a defined scope, and a version it actually applies to.
April 14, 2026
How do you manage a campaign from brief to sign-off?
Task lists track work. Automation platforms track sends. Neither models the space between a campaign brief and your ESP. What does.
March 31, 2026
Introducing Journey Builder: Visual Campaign Production for Marketing Teams
We've been building LaunchSign for teams that run complex, multi-channel campaigns. Today we're sharing the core idea behind it: the Journey Builder.
February 17, 2026
How do agencies get client approvals that hold up?
A verbal 'yes' isn't an approval. A signed PDF isn't much better. Here's what a defensible approval process actually looks like.
January 13, 2026
What goes on an email pre-send checklist?
Generic QA lists fail because nobody reads item 23. The 10 checks that actually catch errors, adapted by campaign type, with one named owner.
December 2, 2025
What is the difference between campaign production software and an ESP?
One coordinates the work that makes a campaign ready. The other executes it. What belongs on each side of that line, and what breaks when a team only has one.
November 18, 2025
How do you manage multichannel campaign production?
Most marketing teams manage campaign production the same way they did ten years ago: email threads, spreadsheets, and Slack messages. Here's a better way.
October 28, 2025
What should happen when a campaign changes after approval?
Somebody edits the email two hours after the client approved it. What to do with the old sign-off, which stages to reopen, and what to leave alone.
October 7, 2025
How do you write an email campaign brief?
A good campaign brief answers what you're sending, to whom, why, with which assets, and who approves it. The eight fields, with examples and a template.
September 16, 2025Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.