Journey & automation design
Mapping the campaign before anyone builds it: entry points, channel sequence, wait steps and branches, from welcome series to win-back.
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How many emails should a welcome series have, and what goes in each?
A welcome series usually needs three to five emails. The right number comes from counting the jobs it has to do: deliver the promise, set expectations, establish the brand, collect a preference, and make the first conversion easy.
August 9, 2026
Which automated campaigns should an ecommerce brand actually run?
There are nine automated flows worth running, and the order you build them in matters more than the list. What caps how many you ship isn't your ESP — it's how much review your team can absorb.
August 8, 2026
Introducing Journey Builder: Visual Campaign Production for Marketing Teams
We've been building LaunchSign for teams that run complex, multi-channel campaigns. Today we're sharing the core idea behind it: the Journey Builder.
February 17, 2026Browse another topic
Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.