Journey & automation design
Mapping a client's campaign before anyone builds it: entry points, channel sequence, wait steps and branches, from welcome series to win-back.
Every other Tuesday
One post, no digest, no product news you didn't ask for.
All posts in this topic
Newest first
How many emails should a welcome series have, and what goes in each?
A welcome series usually needs three to five emails. The right number comes from counting the jobs it has to do: deliver the promise, set expectations, establish the brand, collect a preference, and make the first conversion easy.
August 9, 2026
Which automated campaigns should an ecommerce brand actually run?
There are nine automated flows worth running, and the order you build them in matters more than the list. What caps how many an agency ships is not the sending platform, it is how much client review the programme can absorb.
August 8, 2026
Introducing Journey Builder: Visual Campaign Production for Agencies
We've been building LaunchSign for agencies that run complex, multi-channel campaigns for clients. Today we're sharing the core idea behind it: the Journey Builder.
February 17, 2026Browse another topic
Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.