Product

How does LaunchSign manage a campaign from plan to approval?

LaunchSign connects four parts of the same campaign.

01Journey Designer
02Campaign production
03Email client testing
04Review & approval
Your designers keep Figma. Your CRM team keeps the platform they already build and send from.
LaunchSign · Abandoned Cart Recovery Campaign · Plan
LaunchSign campaign plan: journey canvas with campaign assets and their production states
Journey
Production status
Current blocker

How does one campaign stay connected in LaunchSign?

A campaign in LaunchSign is the journey plus the assets and production work required to get it ready.

The journey tells the team what needs to exist. LaunchSign then keeps the production, testing, feedback and approval state attached to those assets.

Journey Designer
Define the automation logic and the campaign assets it requires.
Campaign production
See what is being worked on, by whom, and what is blocking launch.
Email client testing
Check how the actual built email renders across 100+ inbox environments.
Review & approval
Keep feedback and sign-off attached to the right version.
LaunchSign · Campaign summary
LaunchSign campaign summary: every asset in the campaign with its production stage
A campaign is not ready because most tasks are done. It is ready when the work that can block launch has been completed.
Welcome series
Welcome Email 01Ready
Welcome Email 02Build in progress
SMS Welcome OfferCopy ready
Welcome Email 032 testing issues
Landing PageWaiting for approval
Campaign readiness3 of 5 assets ready
Journey Designer

How do you turn lifecycle strategy into a journey the team can build?

Journey Designer is the visual canvas in LaunchSign for defining the logic of an automated campaign before and during production.

Map the messages, landing pages, waits, decisions and branches that make up the automation, then use the same journey to see what needs to be produced and how far each piece has progressed.

LaunchSign · Journey canvas
LaunchSign Journey Designer: entry audience, waits, conditions, emails, SMS and landing page nodes
Each node is a real campaign asset
Production state stays attached
Multiple channels, one campaign
Define the automation logic
Map messages, landing pages, waits, decisions and branches in the order they should happen.
Connect the journey to production
Each message or page that needs to be produced stays connected to its production status.
See what needs your attention
Spot the journey elements where you have work waiting without translating the flow back into a separate task board.
Share the flow
Share the journey with clients or stakeholders so they can understand how the automation has been designed.
Explore Journey Designer Learn about campaign journey design →
Campaign production

How do you know what needs to happen next?

Campaign production is the work required to move every planned campaign asset from idea to launch-ready.

CopyDesignBuildTestApprove

Each asset can have its own stages, owner and current status.

01

What needs to happen to the asset?

LaunchSign · Asset workflow
LaunchSign asset workflow: Copy approved, Design approved, Markup in progress, QA blocked
Welcome Series / Welcome Email 03Copy · ApprovedDesign · ApprovedBuild · In progressTest · WaitingApprove · Waiting
02

What does each person need to work on?

Each teammate sees the work that currently needs their action across campaigns.

ProduceWelcome Email 03 · BuildAbandoned Cart Email 02 · Copy
WaitingLanding Page · Waiting on design
Needs attentionSummer Promo Email · Testing issue
LaunchSign My work: personal queue grouped into produce, needs my review and waiting on others
My work · personal queue
03

What is blocking the campaign?

LaunchSign campaign summary: readiness percentage and progress by production stage
Campaign summary · readiness by stage
Project board
Welcome Email 03Done
LaunchSign · Welcome Series / Welcome Email 03
CopyApproved
DesignApproved
BuildComplete
Email testing2 issues open
ApprovalWaiting
Launch blocker
Outlook desktop rendering
Task completion and campaign readiness are not the same thing.
Explore campaign production management
Email client testing

How do you test the actual email you built?

Email client testing is the process of rendering the built email across different inbox environments before it is approved for launch.

Build the email in your existing email platform and send a normal test to LaunchSign.

LaunchSign captures the actual email and generates previews across 100+ email clients and environments.

LaunchSign · Test send captured and rendered across email clients
LaunchSign captures the test send from your email platform and renders it across email clients as part of the same asset

Which inboxes can you check?

100+ email clients and environments
DesktopOutlook 365, Outlook 2019, Apple Mail, Thunderbird
WebmailGmail, Outlook.com, Yahoo Mail, Fastmail
MobileiPhone Mail, Gmail iOS, Gmail Android, Samsung Mail
Dark modeGmail, Apple Mail and Outlook dark rendering
Examples. The full set covers 100+ clients and environments.

What happens when a rendering problem appears?

Your email platformWelcome Email 03 built
LaunchSignTest captured
100+ inbox previews
Issue found?
YES
Fix in your email platform
Send a new test
back to LaunchSign
NO
Ready for approval
No second email builder. You test the email you actually built.

Why keep email testing inside the campaign?

A rendering issue is part of campaign readiness, not a separate QA result. When Welcome Email 03 fails Outlook testing, that stays attached to the same asset as its build state and approval.

Explore campaign pre-send QA
Welcome Series / Welcome Email 03
BuildComplete
Email client testing2 issues open
ApprovalBlocked
Review & approval

How do feedback and sign-off stay attached to the right version?

Campaign approval is the decision that clears a specific version of campaign work to move forward.

LaunchSign keeps comments, versions, review rounds and approval attached to the campaign asset they refer to.

01 · Review
LaunchSign · Review round
LaunchSign review: pinned comments on a specific version of a campaign asset
Current version
Pinned feedback
Reviewer
Comments and decisions stay attached to the campaign asset and version being reviewed.
02 · External review

How do external reviewers approve work?

No LaunchSign account required

Agency clients can review the relevant work, leave feedback and approve or request changes without entering the team's internal workspace.

LaunchSign guest review link: proofing view with comments, request changes and approve
Review link · no account required
03 · Version changes

What does “approved” mean when the version changes?

LaunchSign version history: which version was approved, by whom and when
Version history · approvals per version
Welcome Series / Welcome Email 03
v3
Legal changes requested
v4Approved
Maria Santos · Aug 8 · 16:42
v5
Copy changed after approval
Approval required again
Version changed after sign-off
“Approved” only matters if you know which version.

LaunchSign keeps the record of which version was approved, by whom, when, and what changed afterward.

04 · Approval record
Person
Maria Santos
Version
v4
Timestamp
Aug 8 · 16:42
Decision
Approved

Keep the tools built for the craft.

Designers keep working in Figma. CRM specialists keep building emails in the platform they already use to build and send. LaunchSign keeps the campaign state, testing, feedback and approval connected around that work.

Figma
Design
Your email platform
Build + final execution
LaunchSign
Campaign production, testing and approval
The final campaign is still sent from your existing platform. LaunchSign does not send.
Working with external clients?Campaign approval for agencies →
Managing internal approvers?Campaign approval for in-house teams →

See what is actually blocking the campaign.

Map the journey. Track every asset. Test the actual build. Keep approval attached to the right version.

FAQ

Does LaunchSign replace the platform we use to build and send campaigns?

No. Your team keeps building and sending from the platforms it already uses. LaunchSign coordinates production, email testing, review and approval around that work.

Does LaunchSign replace Figma?

No. Designers keep working in Figma. LaunchSign tracks the production state around the design and keeps review and approval connected to the campaign asset.

Can LaunchSign test emails across different email clients?

Yes. LaunchSign generates previews across 100+ email clients and environments, so teams inspect the actual built email before approval.

Can clients review without a LaunchSign account?

Yes. External reviewers use a focused review link without creating an account.

Does LaunchSign send campaigns?

No. LaunchSign does not execute email, SMS, WhatsApp or other campaigns. Final execution stays in the team's sending platform.