What is your marketing automation opportunity worth?
The Marketing Automation Opportunity Calculator shows which lifecycle journeys are missing or underbuilt, estimates the revenue opportunity behind them using your own business numbers, and names every benchmark it applies to get there.
See what to build next · what it could be worth · where the number comes from
A maturity score tells you where you stand. An opportunity calculator tells you what to build next.
The score is still here. It is one of four outputs, and it is the one that explains the other three rather than replacing them.
What do you need to enter?
The calculator uses a small set of business numbers and your current lifecycle journeys. Nothing to connect, nothing to export first.
One click to set the model
Ecommerce, SaaS, hotels or B2B. The answer decides which lifecycle journeys are scored, and how each one is valued.
Four numbers about the business
For ecommerce: monthly sessions, orders, average order value and email subscribers. Round figures are fine, and every rate we fill in for you can be overwritten with your own.
Ten journeys, one click each
Mark the current state of each relevant lifecycle journey, from not running to optimized. If a journey does not apply, mark it N/A.
What will the calculator show you?
Four outputs, from the example run above: an ecommerce brand at 120,000 sessions and 1,120 orders a month, an average order value of €68 and 24,000 subscribers.
Re-engages a known visitor who viewed a product but never added it to a cart. See why it ranks first, what level it is running at today, and what changes if you build it out.
The modeled opportunity across every journey that is missing or underbuilt, from your own business inputs and named benchmarks.
See where the result sits against other assessments in the same industry, so the score has something to be measured against.
See how developed the relevant lifecycle journeys are today.
Nothing is held back for an email.
See the core result before entering an email address.
The emailed report keeps the full journey ranking, the assumptions behind every figure and a methodology appendix, so you can share the result or revisit it later.
How is the revenue opportunity calculated?
The revenue opportunity is a model that combines your own business inputs with published benchmarks, for the journeys where credible public data exists.
| What the model uses | Default / starting point | Source | Can you change it? |
|---|---|---|---|
| Campaign conversion rate | Per category | Klaviyo 2026, clothing and accessories, 183,000+ brands | Pick your category |
| Flow uplift over campaign | Per category | Klaviyo 2026, flow vs campaign placed-order rate | Pick your category |
| New subscriber rate | 1.95% of sessions | Aggregated Shopify benchmark data | Editable field |
| Cart creation rate | 4.6% of sessions | Littledata, 12,000+ Shopify stores | Editable field |
| Cart abandonment rate | 70.22% | Baymard Institute, meta-analysis of 50 studies | Editable field |
| Journey weighting | 6 to 2 | LaunchSign, by revenue impact per business model | Shown on every row |
Where we do not have a benchmark we trust, we do not invent one.
4 of the 10 ecommerce journeys have no public benchmark we trust. They stay in the maturity score, drop out of the revenue figure, and the calculator says so on screen.
The output is a modeled range, not a revenue guarantee.
Every constant above is a field in the calculator. Change it and the range recalculates on screen.
Marketing automation maturity is one output of the calculator: it measures how many of the automated journeys your business model supports are actually running, and how well each one is built.
How does the result change for agencies and in-house teams?
Turn the gap into a client proposal.
Show which journeys should come first, what each one could be worth a month, and where that estimate comes from.
Add your price per journey and your retainer uplift, and the report carries a build value beside the revenue opportunity.
Turn the gap into a case for building it.
Show which journeys should come first, what the whole gap is worth a month, and how the program compares with others in your industry.
Before you start
Is it actually free?
Yes. No account, no card and no sales call attached to the result. The emailed report costs an email address, and that is the whole exchange.
Do I need exact numbers?
No. Round numbers are fine. More accurate inputs make the model more relevant, but you do not need to prepare a data export before starting.
What happens to my numbers?
The calculation runs in your browser as you type. Nothing is sent to LaunchSign unless you request the emailed report at the end.
Can I skip fields?
Yes. A journey with a missing input drops out of the revenue figure instead of blocking the result, and the calculator names what is left out. The maturity score is there from the first click.
What if a journey does not apply to us?
Mark it N/A. It is excluded rather than treated as a zero.
Does it connect to my email platform?
No. You do not connect Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot or another sending platform. You describe the journeys you currently run and enter the business inputs the model uses.
Ten clicks and four numbers. See what your automation gaps could be worth.
Find the missing or underbuilt journeys, see which one should come first, and get the revenue estimate behind it with every benchmark named.