Approval & sign-off
Review rounds, client sign-off and the audit trail: how decisions get made, recorded, and found again months later.
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How do you know which campaign version was approved?
An approval that does not name a version is not a sign-off. How to keep every comment, revision and decision attached to the version it actually describes.
August 10, 2026
How do you centralize campaign feedback from email, Slack and other tools?
Comments in Slack, decisions in email, markup on a PDF nobody has opened since Tuesday. How to keep feedback, versions and sign-off in one place.
August 10, 2026
What belongs in a campaign approval audit trail?
Who approved which version, when, and on what basis. The six fields a campaign approval audit trail must contain, and the four habits that quietly break it.
August 3, 2026
What is campaign-level approval (and why asset-level isn't enough)?
One sign-off on the whole campaign: journey, timing and every asset, after each one is already approved. What asset-level review misses, and when it is enough.
August 3, 2026
How do you cut campaign review rounds from 4 to 1?
Review rounds multiply when feedback is sequential, anonymous, and split across channels. Here is how to consolidate four rounds into one.
July 29, 2026
How do you set a client approval SLA?
Silence is not sign-off. Define approvers, response windows, escalation, and what counts as approval, in writing, before production starts.
June 16, 2026
How do you manage legal, brand and marketing approvals?
Legal approved v4, brand changed v5, the director signed v6. How to give each role a defined decision, a defined scope, and a version it actually applies to.
April 14, 2026
How do agencies get client approvals that hold up?
A verbal 'yes' isn't an approval. A signed PDF isn't much better. Here's what a defensible approval process actually looks like.
January 13, 2026
What should happen when a campaign changes after approval?
Somebody edits the email two hours after the client approved it. What to do with the old sign-off, which stages to reopen, and what to leave alone.
October 7, 2025Browse another topic
Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.