Campaign QA
The checks that happen before anything goes out: email client rendering, dark mode, personalization fallbacks, links, and the multichannel pre-send pass.
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Why does your email look broken in dark mode?
Dark mode email failures cluster into 7 patterns: vanishing logos, rewritten brand colors, dead buttons, image halos. What causes each and how to fix it.
July 30, 2026
How do you set email personalization fallbacks?
Give every merge field a template-level fallback, then test with rows that fake missing data. Syntax for SFMC, HubSpot, Braze, Klaviyo and Mailchimp.
July 29, 2026
Which Email Clients Should You Actually Test?
Testing 90 email clients is procrastination. How to build a render matrix from your own open data, which clients earn a permanent slot, and what to skip.
July 8, 2026
What goes on an email pre-send checklist?
Generic QA lists fail because nobody reads item 23. The 10 checks that actually catch errors, adapted by campaign type, with one named owner.
December 2, 2025Browse another topic
Stop reconstructing approvals from email threads.
Book a 30-minute walkthrough and see the full campaign production workflow, from brief to sign-off, with the record attached.