The RACI template that ends “who owns this?”

A RACI matrix built for a multichannel campaign (one named owner per asset across email, SMS, WhatsApp and landing pages) paired with a reverse production calendar that dates every stage back from the send. It’s the operating layer of campaign production management, on one page.

• ✓One Responsible owner per asset, with Accountable, Consulted and Informed kept separate
• ✓A reverse calendar: copy, design, QA and review windows dated back from the send
• ✓Roles pre-mapped for the common setups: in-house team, and agency with a client
• ✓A worked example: a four-channel launch, filled in end to end