The campaign brief template that stops clarification emails.

Eight fields, pre-written with the prompts your team actually needs to answer: objective, audience, offer, assets, legal, deadlines, and named approvers. Plus two fully completed examples, so you can see what “good” looks like before you write your own.

• ✓A segment field specific enough that someone else could build it without asking you
• ✓Deadlines broken down per production stage, not a single send date
• ✓Named approvers with a stated default if they don't respond in time
• ✓Two completed examples: a B2C reactivation email and a multichannel product launch