For agencies
Campaign approval software for agencies
Agencies live or die on the sign-off.A verbal yes on a call isn’t an approval, and reconstructing who agreed to what from an email thread three weeks later is how disputes start. Campaign approval software gives every client campaign a workspace, a login-free review, and a record you can stand behind.
It’s the client-facing half of campaign approval software, tuned for the way agencies actually work.
Why agencies need it
The work an agency does between the brief and the platform the client actually sends from is where margin leaks: rounds that multiply because feedback is sequential and anonymous, approvals that live in three inboxes, and a client who “never approved that” after the send. We cover the shape of a defensible process in the agency guide to client approvals, and how to make silence stop costing you launches in how to set a client approval SLA.
Fewer, cleaner rounds is not a soft benefit. It’s billable time back. See how to cut campaign review rounds from 4 to 1.
What matters most for agencies
- 01A workspace per client, so each account's campaigns, reviewers and history stay cleanly separated.
- 02Client review by link: no account to create, no seat to buy, no license that slows the first round.
- 03One version, one place for feedback: consolidate the comments that would otherwise arrive in four emails.
- 04A sign-off record you can point back to: which version the client approved, who approved it, and when.
- 05An approval SLA the client agreed to, so silence past a deadline doesn't quietly become your problem.
- 06A full audit trail per campaign: the difference between 'they said yes on a call' and evidence.
Approval is one layer. The other two (getting the work produced across channels, and planning the journey in the first place) are campaign production management and campaign journey design.
FAQ
Common questions.
Do our clients need an account?
No. Clients and their stakeholders review and approve through a link, and reviewer access is never charged as a seat. Making the client sign up or buying them a license is exactly the friction that stretches rounds. A tool built for agencies avoids it.
How is this different from the project management tool we already use?
A PM tool tracks tasks for the account, which is useful. It doesn't version creative files, give the client a login-free visual review, or hold an approval record you could defend in a dispute. Most agencies keep both: the PM tool for the account layer, campaign approval software for the production and sign-off layer.
Does it send the campaign?
No. It sits between the brief and the platform the campaign is actually sent from, whether that is your client's or your own. It gets the campaign produced, reviewed and signed off; the send still happens on that existing platform.
Give every client a sign-off you can point to
A workspace per client, guest review by link, and an audit trail on every campaign, from the brief to the client’s sending platform.